Cumulative Shipments of Portable Multimedia Players to Top 13 Million Units by 2010

U.S

Parks Associates: High prices and limited video content will inhibit demand for HDD (hard disk drive) portable multimedia players (PMPs), which will reach only 17% of U.S. online households by 2010, Competition from existing devices such as portable DVD players and mobile phones with multimedia functions will also limit adoption of HDD-based PMPs, as reported in this new study, which estimates the cumulative U.S. shipments of these devices will reach 13 million units by 2010. The PMP market will not experience the rapid growth typical of portable MP3 players,. We anticipate a flatter adoption curve and lukewarm demand over the next two years, with meaningful increases in consumer interest by late 2007 or early 2008.Portable Multimedia Players: Analysis and Forecasts, Publ 20050625