Mobile TV: if there is Steak to go with the Sizzle
Global Finland UK ABI Research: TV to the handset has had its detractors, and understandably so. Since a cellphone is a device for mobility, and watching TV requires the user to remain fairly still, how does TV to the handset make sense? Another critique is that analog television to the cellphone has existed for several years, and has hardly taken the world by storm. Will TV to the mobile handset turn out to be just a hyped-up technology? That doesn't seem likely. For one thing, the concept of mobility does not necessarily mean that the user himself is moving; it could simply mean that he is not at his usual fixed locations. It could also mean that she is traveling in a train, bus or car, which, although mobile, does not preclude her from watching TV on her handset. Secondly the take-rate of analog TV technology is not an accurate indicator of potential interest in TV to the handset. Analog TV had a lot of image quality problems and it rapidly drained the handset's battery. Current digital technologies will offer an enhanced user experience, and developments in both algorithm and circuit design will reduce battery drain to a few tens of milliwatts. Ultimately the steak behind the sizzle is industry momentum and mobile TV roadmaps; in recent news both Samsung and Nokia have announced multiple DMB and DVB-H handset designs, and operators Orange and O2 announced Mobile TV trials and deployments in the U.K.ABI Research's recent study, Mobile Television Devices and ICs Mobile Broadcast Video Services Publ 20050602 Mobile video? Answers, Ericsson White paper Red Viking
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