Mobile TV: if there is Steak to go with the Sizzle
 
Global Finland UK
ABI Research: TV to the handset has had its detractors, and understandably so. Since a  cellphone is a device for mobility, and watching TV requires the user to remain  fairly still, how does TV to the handset make sense? Another critique is that  analog television to the cellphone has existed for several years, and has hardly  taken the world by storm. Will TV to the mobile handset turn out to be just a hyped-up technology?  That  doesn't seem likely. For one thing, the concept of mobility does not necessarily  mean that the user himself is moving; it could simply mean that he is not at his  usual fixed locations. It could also mean that she is traveling in a train, bus  or car, which, although mobile, does not preclude her from watching TV on her  handset. Secondly the take-rate of analog TV technology is not an  accurate indicator of potential interest in TV to the handset.  Analog TV had a  lot of image quality problems and it rapidly drained the handset's battery.  Current digital technologies will offer an enhanced user experience, and  developments in both algorithm and circuit design will reduce battery drain to a  few tens of milliwatts. Ultimately the steak behind the sizzle is industry  momentum and mobile TV roadmaps; in recent news both Samsung and Nokia have  announced multiple DMB and DVB-H handset designs, and operators Orange and O2  announced Mobile TV trials and deployments in the U.K.ABI Research's recent study, Mobile Television Devices and ICs   Mobile Broadcast Video Services  Publ 20050602 Mobile video?   Answers,   Ericsson White paper   Red Viking


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