Consumer Trends in 2005 European Connected Consumer Survey

Yankee Group: 2005 European Connected Consumer Survey, which reveals European broadband consumer trends, summarizes the state of the market and gauges future market trends. Survey respondents are broadband households spread evenly (20% each) across France, Germany, Italy, Spain and the United Kingdom.

• 21% of broadband users have churned from their BSP in the last 12 months, compared with 17% in 2004.

• Nearly 70% of multi-PC homes now own some kind of home networking solution.

• More than half of all broadband users are interested in next-generation TV services.

Broadband service providers (BSPs) and other service providers that provide communications and entertainment to the connected home are challenged with preventing churn. BSPs need to explore ways to beat price-based competition.. BSPs can avoid this battle by paying close attention to consumer desires including value-added services, enhanced benefits and new features. European Connected Consumer Survey Publ. 20051025