Mobile Online Gaming in the APEJ Region Poised to Grow Steadily in the Coming Years

IDC: Mobile online gaming in the APEJ region will continue to grow at a steady pace, capturing the interest of providers as a potential revenue-generating service. The key factors contributing to the industry's development are the proliferation of affordable, high-resolution, and Internet-ready handsets and the development of more compelling game content. A new study from IDC examines the future opportunities and challenges facing content developers, service providers, and technology players, such as handset manufacturers in the wireless online gaming market in the Asia/Pacific excluding Japan (APEJ) region, as well as providing a market forecast for selected countries in the region. As mobile penetration in the APEJ region continues to rise, and as users continue to consume more feature-rich media, mobile online gaming will continue to experience growth,. “However, this fledgling industry is not without barriers. Imbalanced revenue sharing models between carriers and game developers, and the prevailing mindshare of Asia/Pacific users that mobile handsets are simply communication devices and not entertainment gadgets are among the fundamental issues that need to be addressed for widespread industry growth.as users in the region continue to consume mobile media such as ring tones, logos, wallpapers, and other feature-rich media, IDC believes that further inroads into the mobile online gaming space will follow suit. The path of natural progression will entail a shift in usage patterns – from “simple content” as in SMS-based applications, to feature- or “media-rich” content such as Java-based games and applications. Among the countries included in the study, Korea is seen to have the highest degree of mobile online gaming penetration in the region at 6.9% in 2004. This is expected to reach 9.6% by the end of the forecast period in 2009. The penetration growth will be largely due to the high mobile phone penetration in the country and the abundance of game content and mobile game developers. Asia/Pacific Wireless Online Gaming 2005-2009 Forecast and Analysis Publ. 20051124 Release publ. in: .CellularNews