BI Software Solution Providers Take a Customer-centric Approach

Frost : Business intelligence (BI) solutions vendors are concentrating on providing integrated software services, and in the process, are establishing a uniform BI platform in Asia Pacific. China, India, Thailand and Malaysia are expected to be high growth markets. That revenues in this market totaled US$225.7 million in 2004 and can reach US$585.8 million in 2011. As businesses focus on controlling costs and boosting profits, BI service providers need to offer solutions that can help their prospective customers achieve these objectives. BI software enables excellent monitoring of business processes as well as identifying customer behavior and preferences.In Australia, New Zealand and Singapore, where the scope for BI software has reached a high level of maturity in large organizations, the medium-sized enterprise sector is likely to be the key growth area in these markets.

Catering to these markets and tackling the competition from local vendors - that sell their wares at possibly 30 per cent less - is the chief concern of global vendors. The presence of home-grown software companies in markets such as China, India and South Korea could determine the market penetration strategy of multinational BI software giants. Reacting to these developments, global players may reduce their prices to stay competitive in the market, besides focusing on building stronger partnerships with system integrators in these countries. BI companies in Australia and New Zealand (ANZ) rely a great deal on their existing clients that purchase new modules, upgrade their current versions, and introduce BI tools to a greater number of users.

In countries like China, India, Thailand and Malaysia, it is crucial for BI solution providers to establish efficient partnership management systems and strengthen their localization process. This would allow them to effectively address end-user needs. More importantly, BI software companies in the Asia Pacific region must highlight the key unique selling points of their products - data compilation and management with minimum manual effort that will eventually boost employee productivity.

BI tools allow large and medium-sized companies to analyze sales trends and review the pricing options, thereby assisting top management in making effective strategic decisions. This is likely to curtail operational costs as well as increase profits and return on investments (ROI).

Pacific Business Intelligence Software Marke Publ 20051213