Emphasis on digitalization that has accompanied the preparations for the Beijing Olympics

Research&Markets. The Chinese government has declared that, in 2008, digital broadcast signals carrying the Olympics programming will be made available to TV stations worldwide. Other related official policies have prescribed a timeline of digital broadcasting throughout China by 2010, and termination of analog broadcast by 2015. In the next decade, it is estimated that fully 10% of analog TV sets will be replaced by digital sets each year, out of some 340 million analog sets currently found in Chinese households. This is equivalent to a consumption spending of over 100 billion RMB (using a basis of 5,000 RMB per set). Clearly, this represents an enormous market worth hundreds of billions of dollars, which is bound to create new business opportunities for the digital TV industry. 2005 China Digital Life Report – LCD & PDP TV. Publ 20051205