Integration of mobile and fixed infrastructure creates new playing field

Yankee: Critical shifts are about to occur in the enterprise telephony landscape in the coming 18 to 24 months as a number of supply and demand trends coalesce to bring about integration of fixed PBX and mobile telephony systems in the enterprise. These forces will encourage fixed-mobile convergence (FMC) in the large enterprise segment in the next 5 years, creating new service models around high-value managed telephony services. Today, enterprises are not demanding converged solutions and are largely uninformed of FMC technology,. However, demand will rapidly grow as awareness of FMC's benefits reach enterprise decision-makers such as a reduction in and greater control of mobile costs, enhanced productivity and greater mobility. FMC will also enable service providers to achieve lower customer churn levels, increased enterprise penetration and grow average revenue per enterprise. Perhaps most importantly, FMC telephony will also enhance their strategic standing with valuable enterprise customers as well.

The Emerging Effect of Enterprise Fixed-Mobile Convergence Publ 20051207 FMC? Wikipedia