PDA Users Pass On Wireless Connectivity.

Strategy Analytics:Business PDA users represent a prime segment which mobile operators and OEMs should actively identify and target for wireless solution sales. Device set-up, email synchronization and content creation must be dramatically reengineered.When mobile operators survey their base of business customers, PDA users potentially represent a `dream segment' of users that is tailor-made for upselling many wireless data solutions enabled by next generation networks. While over half of the PDA users remain unconnected beyond simple text messaging, operators, device OEMs and solutions providers have failed to bridge a number of critical performance deficits relating to set-up and ease of use.PDA users spend more on mobility, experience much greater frustration when disconnected. They report strong interest in a basket of value added services. So far, however, a combination of device-centric and network-resident barriers have conspired to suppress attachment rates beyond the initial corner office inbox junkies. While improved data economics coupled with expanding device portfolios from Microsoft Mobile partners, Symbian camp evangelists and aspiring Asian vendors all augur well for the future, no dominant paradigm has yet emerged to transition these PDA users into true converged device solutions customers

• At 105 Euros per month, PDA users spend 53 percent more than non-PDA users on mobile services;

• PDA users average 34 percent more minutes of use than non-PDA users;

• PDA users are better educated and more likely to buy premium products;

• PDA users require more frequent access to email, CRM and other network-based applications.

Wireless Enterprise Strategies service report Publ 20051216