Different or Similar? Technology Gap Between Small Offices and Home-based Businesses Is Decreasing

IDC: US. Very small offices (SO) and home-based offices (HO) are often regarded as distinct markets for the purpose of IT marketing and sales: one is part of small business, the other part of consumer. In many respects however, they are very similar, and the technology gap between the two segments will decrease in the coming years,.

The SOHO market continues to bridge the consumer and commercial technology space, with significant opportunity for suppliers who can deliver affordable, easy to use solutionsC. Whether operating inside or outside the home, SOHO customers are interested in advanced technology that can help them grow their businesses.

• SOHO firms will reach 23.1 million by the end of 2009.

• Penetration rates for cellular phones, PCs, and inkjet printers are similar and substantial for both SOHO segments.

• Monochrome laser printer ownership is higher in small offices than in home offices, but with declining prices, color laser printers will be increasingly attractive to both segments.

• LAN usage is higher among small offices than home offices, but networking use will grow significantly in both types of businesses in the coming years.

• Online small offices are more likely to have a home page than are online home offices, but home offices with a home page are more likely to be selling online.

SOHO Market Overview 2006: How Similar Are Small Businesses with Fewer Than 10 Employees and Home-Based Businesses? Publ 20060125