Wednesday, January 18, 2006

Digital Cameras Will Dominate Professional Photography Market by 2010.

InfoTrends. 90% of professional pictures will be taken with digital cameras by 2010. North America.

There are over 131,000 professional photographers in North America , and they spend nearly $800 million a year on cameras, lenses, printers, ink and media, software, and other accessories. Approximately 65% of these professional photographers use film cameras for some of their shoots, howevert 70% of all professional photos are taken with digital cameras.

By the end of the decade, 90% of professional pictures will be taken with digital cameras, and less than 40% of professional photographers will still use film cameras. Pro photographers continue to purchase new digital cameras and backs as performance improves; however, falling prices are keeping overall camera revenue flat.

The transition to digital is changing the economics and profile of the professional photography industry. Digital technology is lowering the barriers to entry and increasing competition. Successful pro photographers in the future will have more automated workflows from capture through publishing, establish a strong Web presence, and diversify their offering to include more post-capture products and services. More: North American Professional Photography Market Publ 2006018