China Laptop Market Reached 8.42 Billion in the Fourth Quarter 2005

Analysys: China's laptop market maintained rapid growth in the fourth quarter of 2005 with shipments reaching 1 million sets, while the market profit rate obviously declined, in its recently released report China Laptop Market Quarterly Tracker Q4 2005. In the fourth quarter of 2005, China's laptop shipment reached 1.03 million sets and the shipment value reached RMB8.42 billion, increasing 44.4% and 24.6% quarter on quarter respectively. however, as market competition got heavier and a price war became the major marketing strategy, China's laptop profit rate declined.

Prices of mainstream laptops had declined to RMB8,000-10,000. Laptop shipments in this price range accounted for 23.7% of the total shipments. Compared with Q3, the market share of laptops pricing below RMB8,000 declined a little, which was because consumers increased their concern on the quality of low-price laptops. Shipments for commercial users reached 778,000, increasing 43.5% year on year. Shipments for home users reached 257,000, increasing 46.9% YoY. Lenovo continued to lead the market with market share increasing to 35.8%, followed by Dell and HP. Lenovo-Think brand won obvious advantage in the fourth quarter of 2005. Dell, HP and Acer also had good performances in the low-end laptop market, with market shares increasing. On the contrary, other Chinese laptop makers were having a hard time. Channel support and brand recognition have become the key issues to China's laptop market development.China Laptop Market Reached 8.42 Billion in the Fourth Quarter 2005">China Laptop Market Quarterly Tracker Q4 2005.

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