Number of women online crosses the 12 million mark

Internet & Mobile Association of India: . Both Indian men and women value the Internet for its efficiency and its strength as a gateway to inexhaustible reserve of information and experiences, and thus have their own interests and reasons to use the world Wide Web.

Since 2004-05, the percentage of online users has increased by 54% to 38.5 million users - male online users increased in absolute numbers but dipped from 72% (2004-05) to 68% (2005-06) and women numbers increased from 28% in 2004-05 to 32% in 2005-06 [12.32 million]. The estimate for the male female ratio in the next 2 years is that it will be closer to 60:40 ratio but will still result in the absolute numbers of men being higher then women.

Surveyed 6365 respondents in December 2005.

It's critical to understand different activities that women use online throwing light on multiple usabilitys' for personal requisites or for work related needs. The report showcases that 57% of women log in from home; 46% of women are unmarried followed by 38% married women with kids; 78% have been using Internet since the last 3 years and tend to window shop online and are cautious online shoppers. The online population is well poised to grow to 100 million from the current 38.5 million users and percentage of women likely to increase to 40% in the next 2 years; the findings of this research will help marketers to build their online infrastructure including online sales & communication channel as women like to discuss and share their experiences with a greater emphasis on deepening connections with people. More: Internet & Mobile Association of India Publ 20060207