3G Data and For-Pay Wi-Fi Services Face Tough Sell

In-Stat : Lack of perceived value by consumers for 3G bandwidth indicates continued downward pressure on cellular data pricing, and will also dampen prospects for for-pay Wi-Fi service providers and aggregators. Nevertheless, because consumer enthusiasm for free Wi-Fi is ample, Wi-Fi hotspot operators do have an opportunity to exploit the technology’s low barriers to entry and its horizontal business model. Both cellular and Wi-Fi are currently serving mobile data users. However, so far, neither service has found the sweet spot, the perfect balance of speed, coverage, and price.

• Amongst Wi-Fi users, more than 60% sometimes or always plan their travel with Wi-Fi availability as a consideration.

• 1Q04—1Q05 year-on-year Wi-Fi revenue and shipment growth was strong, but quarter-on-quarter growth figures show an overall slowdown.

• Laptop/notebook computers are used for mobile data almost twice as often as cell phones.

• More than one-third of Wi-Fi users use only free Wi-Fi connections, and 18.9% use Wi-Fi only at home or at work. Nearly two-thirds (61.7%), however, also said they use commercial hotspots.

3G and Wi-Fi: In Search of the Sweet Spot

Publ 20060213