Exposes The Secrets Of Ultra-Slim Phones. Just How Did Motorola Make the RAZR V3 So Thin?

Strategy Analytics: Uncovered the secrets of the Motorola RAZR V3, comparing the thickness of the majority of ultra-slim clamshell phones. The success of the RAZR, and the growing trend by other vendors to introduce similar devices, are discussed in What Next for Ultra-Slim Phones? Assessing the State of the Art in Slim Design.

This report also includes an exposé of NEC's e949/L1, which was introduced in December 2005 and has a thickness of just 11.9mm.The modular approach taken by NEC has enabled them to make the thinnest clamshell phone yet to incorporate a camera.

The RAZR certainly has the `wow' factor, but the way Motorola created the phone is surprisingly simple, observed Stuart Robinson, Director of Strategy Analytics' Handset Component Technologies service. There were a few innovative new components such as the double-sided display module with a single, shared backlight, but most of the space was saved by simply rearranging the components.

Motorola saw significant growth in market share during 2005 as a direct result of the RAZR. Other companies, including Samsung, LG, NEC and BenQ-Siemens have followed Motorola by bringing out their own ultra-slim devices. We expect the market for ultra-slim phones to grow from three percent in 2005 to about 15-20 percent by 2010. Insight on Ultra-Slim phones Publ 20060306