Mid-range Monitors Hold Tremendous Growth Potential for the Patient Monitors Market in Eastern Europe

Frost: Due mainly to unfulfilled demand, eastern Europe represents an upcoming market for patient monitors. Improving economic conditions together with accession to the European Union (EU) will further support the expansion of the market in the region. The most exciting growth opportunities will be in the mid-range monitors segment, which is expected to account for nearly half of overall revenues. The Eastern European Patient Monitors Market, earned revenue of $148.0 million in 2005. It is estimated to reach $246.0 million in 2012.

Increased demand for multi-parameter monitors has severely hindered the growth of single-parameter units. This development, together with the low preference for refurbished monitors will boost the growth of new high-end devices.

Sales of single-parameter monitors have reduced significantly with trends favouring mid-range units. End users are exhibiting preference for monitors that measure more than four vital signs, with customer price sensitivity determining their desire to look for consolidated, one-time investments. As a result, demand for new multi-parameter monitors is rising, even as sales for single-parameter and refurbished equipment lag.

Accession to the EU, harmonisation of laws with EU legislation and the availability of international funds have improved product accessibility in eastern Europe, with intensifying competition set to drive down product prices.

While declining prices spell good news for end users, price erosion is a growing concern for patient monitors manufacturers, whose revenues and profit margins are being squeezed.

Large market participants are compromising their profits by bundling their products even as small and medium-sized companies are being severely affected. This situation has triggered increasing market fragmentation, which, in turn, is reducing confidence levels among end users.

To sustain profitability in this increasingly competitive market, manufacturers need to develop cost-effective, high-quality products and provide product packages. Partnering with technology vendors and other equipment manufacturers, together with good after-sales service, holds the key to gaining market share.

Eastern European Patient Monitors Market, a part of the Patient Monitoring Subscription, which also includes research in the following markets: European Mid-range Patient Monitors Markets, Integration of IT with Patient Monitors and Wireless Applications in Patient Monitors. This study has been segmented into high-end, mid-range, low-end and single-parameter monitors. This research includes detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews are available to the press.

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