China B2C E-Commerce Market Size Reached RMB 854 Million in Q1 2006

Analysys International: that China's B2C (business to customer) E-commerce market reached RMB 854 million in the first quarter of 2006, increasing 12.79% quarter-over-quarter, which is lower than the growth rate of 19.92% for the fourth quarter of 2005. In the first quarter of 2006, B2C users in China reached 68.53 million. China's e-commerce market is developing very well. The manufacturers are pushing up their efforts in Internet-based sales & marketing campaigns. Notably, the building of sales channel logistic systems and offline stores have taken shape.

Major B2C e-commerce vendors such as DangDang.com and Joyo.com haven't occupied the dominant share in Chinese marketplace. A great deal of emerging vendors decreased the market concentration. In the first quarter of 2006, major B2C vendors focused on improving market share by taking the low price strategy. The category and range of products are also expanding from the incipient books and audio & video products to other fields. High-end products including digital products and jewelries are gaining their popularity in the B2C market. China B2C E-Commerce Market Size Reached RMB 854 Million in Q1 2006"> China B2C E-Commerce Market Quarterly Tracker Q1 2006

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