DVR and VOD Users and Usage Continue to Grow. But on-Demand TV Still Has Minor Impact on Total TV Viewing

LRG: US. The number of Digital Video Recorder (DVR) and Video-on-Demand (VOD) users have significantly increased in recent years. Sixty percent of all digital cable subscribers have used VOD – up from 25% two years ago, and about 12% of households in the United States now have a DVR – up from 3% just two years ago.

However, the overall impact of DVRs and VOD on US television viewing remains small. LRG estimates that less than 4% of all TV viewing in the US today is of recorded DVR programs or on-Demand viewing – up from about 2% a year ago.

These findings are based on a survey of 1,350 households throughout the United States, and are part of LRG’s study, On-Demand TV 2006: A Nationwide Study on VOD and DVRs. Publ 20060727