Thursday, August 31, 2006

Google Holds Top Spot in European Site Rankings

comScore: Series of monthly rankings of top European Internet properties based on data collected through its world Metrix audience rating service.

In July 2006, Google Sites represented the number one European online property, attracting 156.3 million unique visitors. Rounding out the top three spots were Microsoft Sites (144.1 million visitors) and Yahoo! Sites (99.5 million visitors), respectively.

Top 15 Online Properties in Europe Among Visitors Age 15+*

July 2006

Total Europe – Home and Work Locations

Source: comScore world Metrix

Unique Visitors

(000)

Total European Internet Audience

215,458

Google Sites

156,334

Microsoft Sites

144,065

Yahoo! Sites

99,464

eBay

86,201

Time Warner Network

59,475

Wikipedia Sites

46,492

Amazon Sites

40,098

Adobe Sites

31,550

Ask Network

30,073

Vodafone Group

29,727

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

In addition to capturing the top spot in our European ranking of the number of site visitors, Google sites were visited by a greater proportion of the online population in Europe (75 percent) than in the U.S. (60 percent).

In July, Google and Microsoft Sites vied for the first and second positions in 13 of 15 European countries and were often followed by a local company with a major national online presence in the third spot (such as France Telecom in France).

Top 3 Properties in European Countries Among Visitors Age 15+

July 2006

Total Home and Work Unique Visitors

Source: comScore world Metrix

Property Ranking:

First

Second

Third

Austria

Google

Microsoft

eBay

Belgium

Google

Microsoft

Belgacom Group

Denmark

Microsoft

Google

TDC Group

Finland

Google

Microsoft

Sanoma WSOY

France

Google

Microsoft

France Telecom

Germany

Google

eBay

Microsoft

Ireland

Microsoft

Google

Yahoo!

Italy

Google

Microsoft

Telecom Italia

Netherlands

Google

Microsoft

Sanoma WSOY

Norway

Microsoft

Telenor

Google

Portugal

Microsoft

Google

Portugal Telecom

Spain

Google

Microsoft

Yahoo!

Sweden

Microsoft

Google

Aftonbladet Hierta

Switzerland

Google

Microsoft

Swisscom

United Kingdom

Microsoft

Google

Yahoo!

top European Internet properties

Publ 20060831