The ‘Too Hot To Handle’ Handset Market In Germany!

RNCOS: The German Mobile Handset Market Analysis focuses on GSM, GPRS and 3G services. It provides an overview of the Data Services along with the main operators in the Mobile Handset Industry. It also informs about the latest upcoming technologies like the mobile TV.

Economic Background of the Mobile Handset Industry of Germany: The Handset Market has grown on an average rate of 13% in the last five years. A strong growth was observed in the previous two years, 2004 and 2005. The market was valued at $ 4.5 Billion In 2005.

The penetration of the mobile handset is below average in the European Union. Hence there is a large possibility of further growth in the year 2006 in the German Handset Market. The upcoming 3G services and the competition that Mobile Virtual Network Operator will give to the dominating 4 main operators are all expected to fuel further growth.

Another good news for the German Mobile Handset Market is that many people are moving from the villages to urban areas. Hence, the people who would earlier have refrained from buying a mobile handset because of bad reception in some village areas will buy a handset when they live in the cities. Since there are 10 million people in the villages of Germany, more people joining the urban population means more sales for the handset market.

The Forecast for Mobile Handset Sales in Germany spells a sustained growth in the market. Newer technologies are emerging everyday making the current handsets obsolete. This spurs a change in the consumer’s preference. Hence, the rise in the mobile handset replacement market will help sustain the market. It is predicted that the sales will grow at a rate of 4% or more. So that by the end of the year 2010, 40 million handsets will have been sold.

Europe Mobile Handset Market Analysis (2007) Publ 20060801