Fine-Art Ink Jet Paper Market on a Roll

Lyra: worldwide shipments of roll-format fine-art ink jet paper (i.e., watercolor paper) and canvas will nearly double between 2005 and 2010. As a result, revenue from sales of roll-format fine-art ink jet paper will increase by more than 64 percent over this period (see figure). worldwide shipments of cut-sheet fine-art ink jet paper will more than double between 2005 and 2010, while shipments of cut-sheet fine-art ink jet canvas are expected to quadruple.

Commenting on the market dynamics at work in this sector. Some factors driving the rapid growth of the fine-art ink jet media market include the growth of the 'prosumer' or 'advanced amateur' digital photography segment, more professional photographers transitioning from film processing to ink jet photo printing, and publishers adopting the on-demand fine-art reproduction model. Also, traditional fine-art media vendors such as Arches, Crane, Hahnemühle, and Somerset have developed strong brand reputations that allow them to position their products as high-end fine-art media, commanding higher prices. Firms such as Ilford, InteliCoat, Océ, and Sihl, however, are altering the competitive landscape by aggressively moving into this lucrative market as growth slows in other segments of the wide-format media market. , Fine-Art Ink Jet Media Market Assessment,. Publ 20060911