VOD Market to Grow to Nearly $13 Billion by 2010

ISuppli: Amid news of technology heavyweights such as Apple Computer Inc. and Amazon.com Inc. lining up their resources to address the Video-on-Demand (VOD) market, iSuppli Corp. is predicting the global VOD market will grow to nearly $13 billion by the year 2010.

VOD growth will be driven by various delivery systems, including Internet Protocol Television (IPTV), broadband/ Internet and networks run by cable and satellite operators. While 2006 will be a banner year for the VOD market, the real explosive growth will begin in 2008 when these delivery systems begin to mature. By 2010, the global VOD market will generate more than $12.6 billion in revenue, up from $1.7 billion in 2006, iSuppli predicts.

global IPTV equipment deployment, a growing breadth of movie content, the ability to download and burn content, the increasing availability of consumer electronics equipment with IP connections and a rising mobile-phone television market will contribute to the rapid acceptance of VOD. Such growth has interested a multitude of companies across many industries.

This sets the stage for an epic battle among cable, satellite, IPTV and new broadband video operators. As users expect more interactivity and a greater personalization in their services, VOD is among the key technologies that will address the changing behavior of television audiences.

Video-on-Demand—The Center of the Digital Revolution. Publ 20060918