2. mobile subscribers responded via SMS to an ad

mMetrics:

French Mobile Subscriber Monthly Consumption of Content and Applications M:Metrics Benchmark Survey: August 2006
Activity	Subscribers (1000s)	Pct	Pct Change
Sent Text Message	30,312	70.5%	2.5%
Used Photo Messaging	8,797	20.5%	5.0%
Browsed News and Information	3,867	9.0%	2.9%
Purchased Ringtone	2,594	6.0%	(0.8%)
Used Personal E-Mail	2,532	5.9%	0.4%
Used Mobile Instant Messenger	1,291	3.0%	2.3%
Purchased Wallpaper or Screensaver	1,093	2.5%	(2.0%)
Used Work E-Mail	794	1.8%	(7.8%)
Downloaded Mobile Game	491	1.1%	0.1%

Source: M:Metrics, Inc., Copyright © 2006. Survey of French mobile subscribers. Data based on three-month moving average for period ending 31 August, 2006, n= 12,458

German Mobile Subscriber Monthly Consumption of Content and Applications M:Metrics Benchmark Survey: August 2006
Activity	Subscribers (1000s)	Pct	Pct Change
Sent Text Message	36,388	80.9%	2.5%
Used Photo Messaging	9,239	20.5%	3.0%
Purchased Ringtone	2,888	6.4%	(1.6%)
Used Personal E-Mail	2,477	5.5%	(3.2%)
Browsed News and Information	1,741	3.9%	2.1%
Used Mobile Instant Messenger	1,425	3.2%	(6.6%)
Purchased Wallpaper or Screensaver	1,240	2.8%	(1.6%)
Used Work E-Mail	1,189	2.6%	(7.1%)
Downloaded Mobile Game	1,157	2.6%	(0.9%)

Source: M:Metrics, Inc., Copyright © 2006. Survey of German mobile subscribers. Data based on three-month moving average for period ending 31 August, 2006, n= 15,078

Spanish Mobile Subscriber Monthly Consumption of Content and Applications M:Metrics Benchmark Survey: August 2006
Activity	Subscribers (1000s)	Pct	Pct Change
Sent Text Message	25,392	83.3%	1.6%
Used Photo Messaging	8,671	28.4%	8.0%
Used Personal E-Mail	2,804	9.2%	5.6%
Purchased Ringtone	2,771	9.1%	4.0%
Browsed News and Information	2,264	7.4%	5.3%
Used Mobile Instant Messenger	2,164	7.1%	0.5%
Used Work E-Mail	1,578	5.2%	0.8%
Downloaded Mobile Game	1,475	4.8%	7.4%
Purchased Wallpaper or Screensaver	1,063	3.5%	(8.2%)

Source: M:Metrics, Inc., Copyright © 2006. Survey of Spanish mobile subscribers. Data based on three-month moving average for period ending 31 August, 2006, n= 12,231

U.K. Mobile Subscriber Monthly Consumption of Content and Applications M:Metrics Benchmark Survey: August 2006
Activity	Subscribers (1000s)	Pct	Pct Change
Sent Text Message	37,062	85.2%	2.3%
Used Photo Messaging	13,363	30.7%	3.8%
Browsed News and Information	6,273	14.4%	0.7%
Used Personal E-Mail	2,723	6.3%	0.1%
Purchased Ringtone	2,414	5.6%	3.1%
Downloaded Mobile Game	1,818	4.2%	4.7%
Used Mobile Instant Messenger	1,613	3.7%	1.8%
Used Work E-Mail	1,319	3.0%	1.6%
Purchased Wallpaper or Screensaver	968	2.2%	2.4%

Source: M:Metrics, Inc., Copyright © 2006. Survey of U.K. mobile subscribers. Data based on three-month moving average for period ending 31 August, 2006, n= 15,051

U.S. Mobile Subscriber Monthly Consumption of Content and Applications M:Metrics Benchmark Survey: August 2006
Activity	Subscribers (1000s)	Pct	Pct Change
Sent Text Message	73,635	38.0%	3.9%
Used Photo Messaging	28,218	14.5%	8.2%
Browsed News and Information	22,766	11.7%	9.9%
Purchased Ringtone	20,146	10.4%	2.2%
Used Personal E-Mail	16,890	8.7%	10.1%
Used Mobile Instant Messenger	14,449	7.4%	10.9%
Used Work E-Mail	9,901	5.1%	11.0%
Purchased Wallpaper or Screensaver	7,092	3.7%	7.3%
Downloaded Mobile Game	6,264	3.2%	10.5%

Source: M:Metrics, Inc., Copyright © 2006. Survey of U.S. mobile subscribers. Data based on three-month moving average for period ending 31 August, 2006, n= 35,016

Monthly use of text message short codes Publ 20061003