Cellphone Buyers Want More Than Just a Thin Device. Size, Style and Usability Important to End Users

strategy Analytics:Critical Success Factors in Mobile Phone Development, which concludes that promoting a device on the basis of an ultra-thin form factor is no longer enough to stand out from the crowd.

At the end of 2006, virtually all manufacturers offer thin devices. Yhin, in and with wireless device buyers suggests that the appeal of a thin device is less than universal. More people are likely to consider buying a clamshell device then an ultra-thin clamshell for their next cell phone purchase.

Slim is No Longer Enough: Critical Success Factors in Mobile Phone Development Publ 20061010