25% of YouTube users watch five or more videos in one sitting

Publ. by www.redviking.se

March 04 2009

The YouTube Report 2009 is the most in-depth analysis of YouTube user behaviour and patterns to date. The findings are based on a large-scale online survey of 1,758 USA resident respondents. In addition, 660 interviews were conducted in the UK among YouTube users.

The report strongly suggests that YouTube has grown to become an intrinsic part of online activity with 85% of the US population having watched a YouTube video, of whom 65% watch every week.

Peter Ruppert, Found of Entertainment Media Research: “YouTube is now a global entertainment channel, an explosive marketing platform and the most powerful data resource centre. Understanding how best to use it isn’t important, it’s absolutely essential for anyone interested in video marketing and viral marketing.”

The YouTube research suggests that the incidence of watching YouTube videos remains remarkably high with older consumers. Over 2 in 3 males and females aged 45-54 have watched a YouTube video. 55% of people aged 35 - 54 stated that they watch at least one YouTube video a week.

5 interesting YouTube statistics from YouTube Report 2009

* 70% of users said that the top factor that encourages a video to be viewed is user recommendation * 25% of YouTubers have used the site for work purposes - of these 16% have used the site to find a supplier * The great majority of videos watched are less than 5 minutes - nearly 9 in 10 (89%). Only around 1 in 10 videos watched are longer than 5 minutes * Just under 1 in 5 (19%) take advantage of YouTube’s educational capacity to learn more about how to do marketing online * 1 in 4 (23%) of YouTube users actively avoid online ads

YouTube Report 2009