Latest E-consultancy report reveals UK EmailLatest E-consultancy report reveals UK Email Marketing market to grow by 25% to £148m in 2005

UK

E-consultancy: The UK email marketing market is set to grow this year by 25% to £148m. A strong growth in the market has been driven, in part, by downward pricing pressure, which is lowering the cost of outsourcing email requirements. Combined factors of price pressure, US competitors launching in Europe, and the maturation of the market will see consolidation or mergers and acquisitions likely in 2005/6. Current trends towards targeting and personalised delivery preferences are further helping to revitalise email, which remains one of the top communication choices for marketers. With basic email delivery becoming commoditised, value-added services, such as strategy development, copy-writing and branding, have also shown significant growth. It is certainly a buyer’s market. There has never been a better time to outsource email requirements – costs have been substantially reduced and there are a range of pricing models to suit. Better still, email delivery platforms and reporting technology are more robust than ever. Buyer’s Guide Publ 20050520

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