Mobile Handsets Seen as Status Symbol in Asian Market Leading to Huge Rise in Demand for Flashier and Costlier Phones

Asia India, China, Korea, Malaysia

Research and Markets: With the periodic introduction of new features and multimedia tools in the mobile handsets due to technological advances, more and more people in the Asian continent fancy buying them. In fact, the sales figures give a very encouraging picture of the worldwide mobile handset buying. The figure of 482.5 million mobile handset sales in 2003 has gone up to 561 million in 2004.

There are many diversities and complexities in the Asian mobile handset market that are covered in the market research report. The reasons for complexities are the types of customers, government regulations, regional/geographical wireless infrastructure, and the purchasing power. Basically, the Asian market looks at the mobile handsets as status symbols. The market is seen best for the low-end phones, but there is a huge rise in the demand for flashier and costlier phones.

India, China, Korea, and Malaysia are fast evolving as the biggest markets for mobile handsets.

Mobile Handset Industry Asia (2004-2009) to their offering. Publ 20050526