PlayStation Portable Is Most Wanted Gaming Gadget in U.S.

US

Parks Associates’ : Close to one-half (49%) of U.S. Internet users who plan to purchase a portable gaming device want a Sony PlayStation Portable (PSP). Given this level of interest, PSP is in a good position to challenge the other devices in the portable gaming domain, especially devices from Nintendo, the current market leader. Gameboy Advanced and Gameboy DS, both from Nintendo, scored only a combined 33% among U.S. Internet users with purchase plans for a portable gaming device. Nokia N-Gage lags far behind with only 4% of future planned purchases. Plans buy brands: see

Sony’s aggressive marketing and smart positioning have paid off, with more than 1.3 million units sold in the U.S. in less than two months, with no signs of its sales tapering off. Our research further shows that the PSP’s sleek, sexy design and support for music and video playback bolster its already strong appeal among gamers older than 18.”

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