Pay-Per-Call to Reach US$1.4 Billion by 2009

US

Kelsey Group: Pay-per-phone-call (PPCall), performance-based online advertising that delivers telephone calls rather than clicks, will generate revenues of US$1.4 billion by 2009.” PPCall could generate revenues as high as US$4 billion by 2009, depending on the average price per call and actual market penetration, which the firm estimates could range between 5 percent and 15 percent by 2009.Consumers are accustomed to making phone calls to contact local businesses and local businesses are similarly used to closing leads over the phone,. A performance-based online medium that delivers calls rather than clicks therefore makes sense for the local market.Digital Home Media Networking Publ 20050622