Dvd Emerges As In-Vehicle Media Standard. Auto DVD Component Sales Triple by 2011

Strategy Analytics: Seven Million DVD components were shipped for in-vehicle multimedia systems across North America, Europe and Japan in 2004, with the market set to increase to 22 Million units by 2011 . The key factors driving automotive DVD growth are the demand for display-based entertainment for passengers together with high-end multi-featured systems that include navigation, video entertainment and a dashboard display for driver information interface. A rising number of car makers, including Nissan, GM, and VW, are starting to incorporate full color displays across their model ranges.

In 2004, 57 percent of DVD components were DVD-ROM based (for navigation only), yet by 2011 over 70 percent of DVD components shipped to the automotive market will have both ROM and video capabilities. There are major product development differences between the regions. North America leads the market for in-vehicle DVD based entertainment systems while Japan leads product innovations in display-based, multi-featured systems such as HDD, 3-D navigation and touch screen interfaces. Over 80 percent of DVD components shipped in the North American automotive market had video capabilities in 2004, as opposed to only 18 percent in Japan, where the navigation market is maturing but still very strong. In Europe, over half of the DVD components remain only DVD-ROM capable.'In-vehicle DVD Components Market Forecast 2004-2011 Publ. 20051107