The Impact of Consumer Behavior on the Growth of European Photo Inkjet Supplies in the Home

InfoTrends: Europe. One of the fastest-growing and dynamic areas of the digital printing market is digital photo printing. The way that photos are printed as well as the location of where they are printed, however, is evolving.

Users are faced with a variety of options when considering what they will do with the images they capture,. They can choose to print the photos at home, at a retail location, store them electronically on their PC or camera phone, or share them online at photo hosting site so that others can download and print them.

This shift in consumer behavior is impacting the number of photo prints that are produced in the home. As a result, to maintain revenue growth in the home, vendors will need to stimulate usage levels to offset the competition.

The Inkjet Photo Supplies Opportunity in the Home: A European Perspective.

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