Internet bankers beware.

eMarketer: Lack of trust in online banking among U.S. consumers is a serious constraint because of doubts about banks' security measures, a

The key factor in customer attitudes is the perception of Web site security. Being able to trust a banking site is extremely important to customers, with more than 87% saying in an Ipsos Insight survey that they wanted assurance that the bank would not sell their personal information and 83% wanted assurance that such data was protected from hackers.

Security is not a luxury to online banking users, and it cannot be for online banks . 75% of European consumers do more than half their banking business online, compared to 38% of Americans. Europeans have confidence in Internet financial transactions as a result of more advanced authentication and ID policies.

Online Banking: Remote Channels, Remote Relationships?

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