WHAT AILS THE MOBILE GAMES INDUSTRY? Germany, US UK

M:Metrics:

Germany: March 2006
Top Reasons for Not Purchasing New Game in March 2006*	Subscribers (000's)	Percent of Subs Not Purchasing Downloaded Game
Games were too expensive	994	39.90%
Interested, but couldn't find right game for me	508	20.40%
Not Interested	436	17.50%

U.K.: March 2006
Top Reasons for Not Purchasing New Game in March 2006*	Subscribers (000's)	Percent of Subs Not Purchasing Downloaded Game
Already have downloaded games I like	1,113	36.12%
Games were too expensive	732	23.75%
Interested but couldn't find right game for me	461	14.95%

U.S.: March 2006
Top Reasons for Not Purchasing New Game in March 2006*	Subscribers (000's)	Percent of Subs Not Purchasing Downloaded Game
Already have downloaded games I like	4,483	39.72%
Games were too expensive	2,350	20.82%
Not interested	1,958	17.35%

*Among those who played a downloaded game in the last month only.

Despite the growing selection of games on the operators' portals, consumers still are not finding games that appeal to them and are complaining that prices are too high, observed Paul Goode, vice president, product development and senior analyst, M:Metrics. Faster networks and devices with larger screens will help improve the discovery process, operators and games publishers must do a much better job of marketing and merchandising mobile gaming content.

M:Metrics data shows that men and women are equally predisposed to playing mobile games, but that men are far more likely to download them. Males 18-34 are the largest audience for game downloads, accounting for 35 percent of the U.S market, 30 percent of the U.K. market and 33.7 percent of the German market. The top five genres of games in all three markets are in the chart below.

Genre of Games Currently Installed on Handset: March 2006
Germany	Subscribers (000's)	U.K.	Subscribers (000's)	U.S.	Subscribers (000's)
Card	871	Arcade puzzle	1,829	Arcade puzzle	7,463
Arcade puzzle	833	Retro arcade	1,343	Card	4,612
Quiz	773	Card	1,086	Casino	4,131
Strategy	716	Sports	1,058	Retro arcade	3,414
Board	664	Board	876	Strategy	2,634

M:Metrics measures the consumption of mobile content and applications and benchmarks the performance of mobile operators, device manufacturers, platform providers and publishers using a multi-dimensional methodology that includes the largest monthly surveys of mobile subscribers in the U.S., the U.K., and Germany. The following are the results of its Benchmark Surveys for the quarter ending 31 March, 2006.

Survey of U.K. mobile subscribers