Asia /Pacific Leading the Way in IPTV

In-Stat: The Asia /Pacific region is leading the global revolution of IPTV in infrastructure deployments, applications development, and subscriber adoption. The region’s broadband penetration and regulatory support help to foster the fastest-growing IPTV market in the world. With IPTV, incumbent telcos have the opportunity to fundamentally change their broadband customers’ video service experience from the traditional video clip streaming and downloading model. IPTV is expected to be the real killer application in the telcos’ broadband services portfolio that will increase ARPU and preserve user stickiness.

• By 2011, the Asia /Pacific market is expected to reach 39 million IPTV subscribers.

• Total IPTV revenue in the region will reach US$8.1 billion by 2011.

• Providers will need to find a unique approach to packaging and bundling in order to attract customers and maintain a competitive edge. As a result, most IPTV service providers have strategically integrated services in their triple-play bundled offerings.

Asia /Pacific IPTV Market: Hype and Hope?

Publ 20060718