Bluetooth Into 30 Percent of New Vehicles by 2012. Five Key Factors Influencing Automotive Bluetooth Penetration

Strategy Analytics: Bluetooth will feature in a third of new vehicles in 2012, increasing from just 3 percent in 2005 Five key influencing factors have lead to a surge in automotive Bluetooth applications, and cautions car makers not to leave this opportunity to aftermarket vendors.

Five key factors have led to an increase in integration of Bluetooth technology in automotive applications over the last 12 months: growing consumer awareness of BT; a rapid adoption of BT on cellular phones; strong automotive consumer demand for hands-free solutions; increasing availability of BT solutions in the OE and aftermarket; and legislative measures.

Automotive pricing, promotion, and product positioning of Bluetooth versus other in-vehicle features will be critical to how take rates develop over the next 2 years. As we have already seen with portable navigation, pooompetitiveness from car makers and automotive system suppliers will result in aftermarket vendors taking a greater share of the growing consumer demand for Bluetooth.

Automotive Communications: Wired Vs. Bluetooth Hands-Free Devices

Automotive Communications Market: Bluetooth in 30 percent of New Vehicles by 2012 Publ 20060719