WILL SMARTER PHONES DRIVE CONTENT CONSUMPTION? Most Popular Smart-phones. Mobile Subscriber Monthly Consumption

Table 2: Most Popular Smart-phones Used as Primary Handset
Top 3 Smart-phones - France	Subscribers
Nokia 6680	374,477
Nokia 6630	287,723
Nokia 6600	98,122
Top 3 Smart-phones - Germany	Subscribers
Nokia 6630	278,818
Nokia 6600	250,682
Nokia 7650	237,449
Top 3 Smart-phones - UK	Subscribers
Nokia N70	471,874
Nokia 6680	433,405
Nokia 6630	341,718
Top 3 Smart-phones - US	Subscribers
Palm Treo 650CDMA	573,660
Palm Treo 650GSM	269,053
RIM BlackBerry 7520	267,912

Source: M:Metrics, Inc., Copyright © 2006. Survey of mobile subscribers. Data based on three-month moving average for period ending 31 May, 2006, n= 12,631 French, n=15,122 German, n=14,913 UK, n=33,952 U.S. mobile subscribers.

Without a doubt, Symbian devices compel their owners to use mobile content. Varying by networks in the UK, 45 to 70 percent of N-70 users report that they used their phone to download or browse for content,. We're seeing impressive conversion rates across all forms of mobile content among users of these handsets, and see a direct correlation between device attributes (screen size, screen resolution and network speed) and propensity to consume content.

M:Metrics applies trusted media measurement methodologies to assess the audience for mobile content and applications. As the world's most authoritative mobile market measurement firm, M:Metrics delivers the most accurate mobile market metrics through the largest monthly survey of mobile subscribers in the U.S., U.K., Germany and France, as well as automated data collection methodologies. Below are the findings of its May Benchmark Survey.

French Mobile Subscriber Monthly Consumption of Content and Applications M:Metrics Benchmark Survey: May 2006
Activity	Subscribers (1000s)	Pct	Pct Change
Sent Text Message	29,355	69.1%	0.7%
Used Photo Messaging	7,919	18.6%	8.1%
Browsed News and Information	3,319	7.8%	7.6%
Purchased Ringtone	2,748	6.5%	(3.4%)
Used Personal E-Mail	2,548	6.0%	11.6%
Purchased Wallpaper or Screensaver	1,313	3.1%	(0.6%)
Used Mobile Instant Messenger	1,241	2.9%	7.9%
Used Work E-Mail	857	2.0%	9.7%
Downloaded Mobile Game	500	1.2%	13.9%

Source: M:Metrics, Inc., Copyright © 2006. Survey of French mobile subscribers. Data based on three-month moving average for period ending 31 May, 2006, n= 12,631

German Mobile Subscriber Monthly Consumption of Content and Applications M:Metrics Benchmark Survey: May 2006
Activity	Subscribers (1000s)	Pct	Pct Change
Sent Text Message	35,606	80.0%	2.6%
Used Photo Messaging	8,696	19.5%	4.0%
Purchased Ringtone	3,007	6.8%	(0.2%)
Used Personal E-Mail	2,716	6.1%	0.4%
Browsed News and Information	1,763	4.0%	(3.5%)
Used Mobile Instant Messenger	1,547	3.5%	(0.9%)
Used Work E-Mail	1,399	3.1%	3.8%
Purchased Wallpaper or Screensaver	1,289	2.9%	0.2%
Downloaded Mobile Game	1,079	2.4%	1.6%

Source: M:Metrics, Inc., Copyright © 2006. Survey of German mobile subscribers. Data based on three-month moving average for period ending 31 May, 2006, n= 15,122

U.K. Mobile Subscriber Monthly Consumption of Content and Applications M:Metrics Benchmark Survey: May 2006
Activity	Subscribers (1000s)	Pct	Pct Change
Sent Text Message	36,359	84.6%	(0.1%)
Used Photo Messaging	12,879	30.0%	1.6%
Browsed News and Information	6,376	14.8%	(1.1%)
Used Personal E-Mail	2,892	6.7%	0.0%
Purchased Ringtone	2,562	6.0%	(6.6%)
Downloaded Mobile Game	1,953	4.5%	(4.9%)
Used Mobile Instant Messenger	1,754	4.1%	1.4%
Used Work E-Mail	1,337	3.1%	3.9%
Purchased Wallpaper or Screensaver	994	2.3%	(2.4%)

Source: M:Metrics, Inc., Copyright © 2006. Survey of U.K. mobile subscribers. Data based on three-month moving average for period ending 31 May, 2006, n= 14,913

U.S. Mobile Subscriber Monthly Consumption of Content and Applications M:Metrics Benchmark Survey: May 2006
Activity	Subscribers (1000s)	Pct	Pct Change
Sent Text Message	69,048	36.3%	5.9%
Used Photo Messaging	22,644	11.9%	8.0%
Browsed News and Information	19,038	10.0%	5.4%
Purchased Ringtone	18,830	9.9%	4.0%
Used Personal E-Mail	13,823	7.3%	7.2%
Used Mobile Instant Messenger	12,221	6.4%	4.6%
Used Work E-Mail	7,984	4.2%	8.4%
Purchased Wallpaper or Screensaver	6,609	3.5%	(1.8%)
Downloaded Mobile Game	4,840	2.5%	8.5%

Source: M:Metrics, Inc., Copyright © 2006. Survey of U.S. mobile subscribers. Data based on three-month moving average for period ending 31 May, 2006, n= 33,952

May Benchmark Survey. Publ 20060710