Mobile Video Industry Will Begin to Shape up in 2008

InStat: The market for long form mobile/portable video content (video content of greater than 30 minutes) is currently in an experimental phase, and will likely remain at this stage for at least two years. By 2008, however, the industry will begin to gain traction and demonstrate its long-term potential. The greatest potential for this market rests with its ability to complement the existing video industry. For example, there will be over 50 million portable media players in use worldwide by 2008. The portable/mobile long form video market will not likely cannibalize sales from the DVD and other traditional markets, but rather, supplement top-line growth.

• It is not clear if users will prefer an all-purpose multimedia cellular phone or separate voice and multimedia devices.

• Mobile video subscribers stand to represent over 10% of US wireless subscribers by 2009.

• Roughly one out of eight respondents in an In-Stat survey of mobile users expressed interest in mobile video for the cellular market.

Audience of One: Long-Form Mobile and Portable Content Slowly Emerges Publ 20060828