PTV to Reach 8.7 Million US Households by 2010

eMarketer: IPTV (Internet Protocol TV) has the potential to disrupt cable and Internet business models in the US, as well as the preferences of the consumers who use them. While that disruption is in the future, major changes that will promote that evolution are occurring now.

Thanks to the increasingly widespread adoption of broadband, eMarketer projects that in 2010 there will be 8.7 million IPTV households in the US alone, up from 300,000 in 2005.

The revenue potential for IPTV as a stand-alone product is limited at best, who authored the report. However, as part of a bundle of services, which includes broadband and fixed and mobile voice, the value of IPTV will be in its ability to reduce churn and to perhaps recoup some revenue lost to cable companies offering voice services.

eMarketer's Internet Protocol TV: global Trends—2006 Publ 20060823