Mobile Sales Solutions That Provide Access to Customer Data Improve Productivity

Aberdeen Group:

Leaders Leverage Mobile Access to Drive Top-Line Growth and Satisfy Customers

79% of organizations are in the process of evaluating mobile sales solutions. Additionally, in more than half of those organizations, senior level management is involved in the evaluation and decision making process.

Organizations are looking to drive top-line growth by providing mobile access to customer data that resides in Customer Relationship Management (CRM) or Financial Management/Enterprise Resource Management (ERP) systems. Our research reveals that top-performing organizations seek to grow revenues and share of customer using mobile sales solutions to improve customer satisfaction and retention levels.

• 47% of organizations plan to expand mobile sales initiatives within six months.

• In 67% of top-performing organizations, line of business (LOB) drives investment decisions with executive-level support.

• Fully 31% of organizations measure sales force productivity on an ad hoc basis.

• Top challenges include selection of the right tool set and securing proprietary customer or financial data.

Mobile Sales Solutions Benchmark Report: How Mobility Grows Revenues and Customers through Increased Sales Productivity Publ 20060906