Consumers to Buy Nearly 15% of Personal Care Items Online by 2010

eMarketer: The fast-growing health and beauty sector. Health and beauty marketers are not the biggest spenders on Web advertising, but the personal care sector is among the fastest-growing online. The consumer packaged goods (CPG) industry will spend $470 million on online advertising this year, up from $390 million in 2005. By 2010, 13.8% of all health and beauty sales will be made online, up from 5.6% in 2005.

There is a vast, untapped audience at stake. It includes aging boomers struggling to hold on to their youth and Gen Y folks starting families and careers. More than 85% of these groups are online and waiting to be reached. But they are also sophisticated Internet users, not likely to respond to old-style online marketing.

Health and Beauty Marketing: Meet Your Online Customers. Publ 20061010