70 Million Broadband Households are Predicted in the US by 2008

US

Research and Markets: More optimistic than most other research firms, we predict that there will be nearly 70 million broadband households in the US in 2008. Broadband households will grow at a compound annual rate of 19.4% between 2004 and 2008, and household penetration will increase from 23.1% to 56.3% over the same period. This explosion won't merely affect high-speed Internet access, it will create an entirely new market, including voice and video transmissions, where cable and telecom companies will fiercely compete -- a market worth ten times the value of the Internet access business alone. This report is for the attention of ISPs, Cable and Satellite Companies, Telecoms, Online Content Providers, Game Manufacturers, Music and Film Producers and Advertising Agencies.

The North America Broadband report explores the changing dynamic of the broadband market and its effects on the communications and entertainment industries. "Convergence," once only a dream of tomorrow, is happening in homes across the continent, and it is changing the character--and product offerings--of some of the most powerful corporations in North America. No longer is the broadband market merely about high-speed Internet access. The new market, in which cable and telecom companies are competing, also includes voice and video--a market worth nearly ten times the value of the Internet access business alone.

Telecom companies are offering video services, cable companies are offering voice services and the company that controls the broadband connection will largely control the future digital home. The current scrambling for position is a precursor to the real battle about to begin between cable and telecom companies as they encroach on each other's traditional territory. "You want a piece of me? I'll take a piece of you!" could well be the catch phrase of this new era.

Billions of dollars of revenue are in play. The business decisions that are made over the next 12 to 24 months will determine whether massive corporate entities--like dinosaurs or wooly mammoths--thrive, survive or disappear. North America Broadband report Publ 20050628