Beyond Cellular - The Evolved Wireless Cocktail

global Research and Markets: As the mobile industry starts the mass roll-out of 3G, it is prescient to ask: where does the mobile industry go from here? Incredibly, the mobile services market has grown to 1.4 billion users worldwide and revenues of $500 billion with little deviation from the classic mobile operator business model which has existed since commercial cellular services started in the early 1980's. However, wireless technologies are in the market today and on the imminent horizon which offer superior speeds to wide area cellular technologies and are completely IP-based. This threatens to disrupt the conventional cellular service model, and in the process shift the competitive positioning of mobile operators worldwide. Over the coming years, step changes in the wireless industry will not be characterised by a serial overlay of evolved cellular technologies, such as the move from 2G to 2.5G and now 3G. Instead, it will be marked by the addition of evermore advanced wireless standards to a mixture of local, metro and wide area wireless technologies. These wireless technologies will consist of Wi-Fi and Ultra Wide Band (UWB) in the local area; broadband wireless access technologies like WiMAX, UMTS-TDD and Flash-OFDM in the metro area; and 3G cellular technologies like CDMA 1xEV-DO, W-CDMA and HSDPA in the wide area. This is set to create the "wireless cocktail", a mix of multiple wireless standards combined into a single service platform for the consumer. Beyond Cellular - The Evolved Wireless Cocktail to their offering Publ 20050629