Clear Business Model of China's P2P Streaming Market Will Take Shape in Two Years For immediate release

Analysys: China's P2P Streaming market is growing fast to have 2.35 million streaming media users by end of 2005 and the business model will become clear by 2007. P2P Streaming media, represented by IPTV-2-PC, has grown rapidly since the market initiation in 2003. By the end of 2005, China's P2P Streaming media users had reached 2.35 million, increased 176% from the beginning of the year.

However, the rapid increase of user base hasn't brought clear profit model. After rapid user growth in 2004 and 2005, China's P2P Streaming market will enter the business model exploration phase from 2006 to 2007. As the business model evolves, it will gradually show more differences with traditional TV programs.

As the industry chain changes and expands in this phase, specialized content providers will come out into the market; there will be more new applications based on P2P streaming technologies; and service providers will proactively introduce new business models for segmented markets . P2P Streaming firms mainly have four business models: technology providers such as MYSEE, independent portals such as Sina and Sohu, integrated portals such as PPlive and PPstream and integrated service providers such as Roxbeam. The basic profit model of P2P Streaming will be similar to the business models of Internet industry. One is to genetare advertising revenue with enough large traffic; the other is to charge service fees to users by controlling special contents or channels. China P2P Streaming Market 2005.

Publ 20060119