Dell and Lexmark Laser Printers Tie for Second in Aftermarket Color Cartridge Usage:

Lyra Research: Based on an exclusive survey of color and monochrome toner cartridge buyers in U.S.-based small, medium-sized, and large businesses Lyra asked business users to list the printer brand for which they have purchase the most aftermarket cartridges. After HP's class-leading results, Dell and Lexmark color laser printers were tied for second place in terms of aftermarket cartridge usage (see figure). Dell has done a remarkable job in penetrating the office in its short time in the printer market, especially with its color laser printers, which have only been available since September 2004.

The surprise showing of Dell and Lexmark color laser printers helps validate the emerging strategies of color toner cartridge remanufacturers to expand their product offerings. This report also answers such questions as: What do business users do with their empty toner cartridges? How many businesses use color laser printers? How widespread are cost-per-page programs among small and medium-sized businesses? What are the attitudes toward aftermarket cartridges, both color and monochrome? Where do businesses purchase toner cartridges? What are users' perceptions of quality and value in aftermarket cartridges? And, how elastic is aftermarket cartridge pricing? Business Users Talk Toner: Laser Cartridge Brands and Buying Habits Publ 20060109