WHAT AILS THE MOBILE GAMES INDUSTRY? Mobile Subscriber Monthly Consumption US, UK,german
M:Metrics:
| U.S. Mobile Subscriber Monthly Consumption of Content and Applications M:Metrics Benchmark Survey: March 2006 | |||
|---|---|---|---|
| Activity | Subscribers (1000s) | Pct | Pct Change |
| Sent Text Message | 64,834 | 34.9% | 0.8% |
| Used Photo Messaging | 20,186 | 10.9% | 2.7% |
| Browsed News and Information | 18,471 | 9.9% | (1.9%) |
| Purchased Ringtone | 18,349 | 9.9% | (1.5%) |
| Used Personal E-Mail | 13,297 | 7.1% | (3.0%) |
| Used Mobile Instant Messenger | 11,710 | 6.3% | (3.0%) |
| Used Work E-Mail | 7,592 | 4.1% | (7.0%) |
| Purchased Wallpaper or Screensaver | 6,968 | 3.7% | (4.4%) |
| Downloaded Mobile Game | 4,957 | 2.7% | (9.7%) |
Source: M:Metrics, Inc., Copyright © 2006. Survey of U.S. mobile subscribers. Data based on three-month moving average for period ending 31 March, 2006, n= 35,500
| U.K. Mobile Subscriber Monthly Consumption of Content and Applications M:Metrics Benchmark Survey: March 2006 | |||
|---|---|---|---|
| Activity | Subscribers (1000s) | Pct | Pct Change |
| Sent Text Message | 35,880 | 83.4% | 4.7% |
| Used Photo Messaging | 11,752 | 27.3% | 7.9% |
| Browsed News and Information | 4,787 | 11.1% | 9.2% |
| Purchased Ringtone | 2,690 | 6.3% | 0.8% |
| Used Personal E-Mail | 2,582 | 6.0% | 6.1% |
| Downloaded Mobile Game | 1,813 | 4.2% | 9.7% |
| Used Mobile Instant Messenger | 1,500 | 3.5% | 13.7% |
| Used Work E-Mail | 1,110 | 2.6% | 1.0% |
| Purchased Wallpaper or Screensaver | 1,055 | 2.5% | 2.3% |
Source: M:Metrics, Inc., Copyright © 2006. Survey of U.K. mobile subscribers. Data based on three-month moving average for period ending 31 March, 2006, n= 15,025
| German Mobile Subscriber Monthly Consumption of Content and Applications M:Metrics Benchmark Survey: March 2006 | |||
|---|---|---|---|
| Activity | Subscribers (1000s) | Pct | Pct Change |
| Sent Text Message | 34,523 | 79.4% | 3.1% |
| Used Photo Messaging | 8,426 | 19.4% | 0.7% |
| Purchased Ringtone | 3,140 | 7.2% | (0.7%) |
| Used Personal E-Mail | 2,777 | 6.4% | 2.9% |
| Browsed News and Information | 1,780 | 4.1% | 2.6% |
| Used Mobile Instant Messenger | 1,509 | 3.5% | 14.3% |
| Purchased Wallpaper or Screensaver | 1,285 | 3.0% | (4.1%) |
| Used Work E-Mail | 1,256 | 2.9% | 4.7% |
| Downloaded Mobile Game | 1,092 | 2.5% | (2.8%) |
Source: M:Metrics, Inc., Copyright © 2006. Survey of German mobile subscribers. Data based on three-month moving average for period ending 31 March, 2006, n= 15,303
Survey of U.K. mobile subscribers
Publ 20060502
posted by Ingemar Lindmark at 3:37 PM
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