Applications Performance Management is One of the Top 5 Issues Driving Global Network Strategy

Yankee: Applications Performance Management Market in Europe will Reach Euro 362.79 mn by 2010 . Applications Performance Management (APM) is a leading Wide Area Network (WAN) management issue. As the biggest WAN challenge after security and maintaining costs for companies with more than 1,000 sites globally, application management is an issue that the IT function is prioritizing and service providers hope to capitalize on. The market will grow from Euro 247.77 mn in 2005 to Euro 362.79 mn by 2010.

Service providers benefiting from deepening their relationships within enterprises beyond connectivity services make Applications Performance Management services an attractive market opportunity. With increasing board-level visibility of the IT function, and the latter’s role in keeping corporate applications up and running, APM has the potential to meet both the IT and business needs of the enterprise. Service providers with strong consultancy teams with established CXO relationships will benefit the most from this market opportunity as enterprises outsource audits and the ongoing monitoring and management of application performance.

The market opportunity for service providers in delivering APM services to their enterprise clients is not simply the value of the equipment and professional services. It is the potential for the development of an advisory role in supporting the IT function to develop its infrastructure to support key business issues.

Applications Performance Management Market Offers Attractive Benefits to European Service Providers Publ 20060829