Internet Video Growing Faster Than Any Other Online Medium

eMarketer: predicts video advertising to triple by 2007 .Each day's news brings another chapter in the tremendous changes occurring in the online video landscape as YouTube, MySpace, Google, Yahoo!, AOL, Apple, Sony, Fox, NBC, ABC and CBS are all positioning themselves to cash in on this latest media frenzy. The explosive growth of YouTube from 0 to 20 million users in one year is just one example of how online video, both professionally and user-created, is in demand.

Though online video only currently occupies a sliver of the $16.7 billion that will be spent on online advertising this year, by 2010, online video ad spending is expected to make up 8% of the total $29.4 billion that will be spent on advertising online.

Video online is growing faster than any other aspect of online marketing—more than 71% this year. As more TV networks make their content available on the Web, deep-pocketed, traditional marketers will better see online video as a necessary piece of their campaigns.

Spending for Internet video advertising in the US will nearly triple by 2007 to $640 million from last year's $225 million. By 2010, advertisers will spend over $2.3 billion on video ads online.

Online Video Advertising Publ 20060830