Over Four Million North Americalns Will Subscribe to Mobile Broadcast Services in 2007 ABI: Mobile broadcasting—as opposed to streaming unicast services—is expected to rapidly become the model of choice for distribution of live television and movies to mobile devices in the United Statesl, and by the end of 2007 approximately four million subscribers will receive entertainment and information on their wireless handsets via mobile broadcast technologies such as DVB-H and MediaFLO. The presence of as few as five users simultaneouslly receiving unicast content from a single cellular base station carrier band can seriously degrade data access for those subscribers. This is further confirmation that broadcast is the only way to get mass market uptake of these services. Already, the market is bearing out that broadcast is the essential method for offering these services. Mobile TV services will have some 514 million subscribers worldwide. Of that total, the research indicates, 460 million will be subscribers to broadcast services. Broadcast services will have 1.5 million subscribers by the end of 2006. In the USmmarket, most subscribers will be enabled by the wireless carriers' broadcast network partners, including MediaFLO (a subsidiary of Qualcomm), Aloha's Hiwire network, and Crown Castle's Modeo service.Most of these services will debut at $10/monthly subscription in the US through operators such as Verizon Wireless and Sprint Nextel, advertising will become an increasingly important source of revenue for mobile broadcast video, and will serve to subsidize high-quality programming. Broadcast and Unicast Mobile TV Services Publ 20060921