Significant Change in the Enterprise Telephony Landscape over the Next 5 Years

Yankee: Critical shifts are about to occur in the enterprise telephony landscape in the coming 18 to 24 months as a number of supply and demand trends coalesce to bring about integration of fixed PBX and mobile telephony systems in the enterprise. These forces will encourage fixed-mobile convergence (FMC) in the large enterprise segment in the next 5 years, creating new service models around high-value managed telephony services.

Today, enterprises are not demanding converged solutions and are largely uninformed of FMC technology . However, demand will rapidly grow as awareness of FMC's benefits reach enterprise decision-makers such as a reduction in and greater control of mobile costs, enhanced productivity and greater mobility. FMC will also enable service providers to achieve lower customer churn levels, increased enterprise penetration and grow average revenue per enterprise. Perhaps most importantly, FMC telephony will also enhance their strategic standing with valuable enterprise customers as well. Vendor support in that past 12 months and key demand trends have propelled enterprise FMC into the spotlight. This has underscored the prospect that desk phones across many large enterprise markets will soon be replaced by various flavors of smart phone-based solutions that offer end users mobile data and PBX functionality and IT managers centralized control of mobile and fixed services. As a result, multiple service providers, including mobile operators, will profit from this evolution. The Emerging Effects of Enterprise Fixed-Mobile Convergence Publ 20051207