Console Giants Target $5 Billion Mobile Games Market. Mobile Games To Benefit From Cross Platform Marketing And Branding

Strategy Analytics: Global. The increasing ownership of multimedia handsets across all consumer segments, rising consumer awareness of mobile games and the direct participation of game console giants, such as Electronic Arts, all point towards a positive outlook for this sector.

Strategy Analytics recommends that operators evolve their basic game download services by introducing value-added community features, such as unique game identities, gaming chat rooms, game ratings, hi-score boards, multiplayer games and competitions. The introduction of community features within Sprint's games portal has had a positive effect in two areas. It has created stickiness, and it has increased data usage incrementally as gamers post their scores and rate the games they play.

Strategy Analytics also anticipates further horizontal consolidation across the mobile game publishing sector as the need to improve economies of scale, acquire strategic assets and gain distribution in key markets intensifies. Publishers with deep pockets, such as Electronic Arts, will be able to use their resources to squeeze weaker companies out of the market by raising the bar for mobile game quality and marketing. Mobile Video Gaming: Shooting Towards Community & Multiplayer Access Publ 2006018