44% OF ONLINE CONSUMERS ARE INTERESTED

US

JupiterResearch 44% of online consumersare interested in viewing video ontheir cell phones for free, but only 19% indicate they would be willing to pay anything for those services. Wireless carriers in the U.S. have launched mobile video pplications demonstrating both the progress and the potential of the technology. There are also a the lack of network coverage, high prices for both handsets and service, and limited access to real time content, however, will dampen consumer interest in the near term. Although consumer interest in mobile video is strong, the cell phone will remain a voice-centric device in the near term. Only 4% of consumers cited the ability to watch video as a priority feature for them when purchasing their next handset. Carrier subsidies willbe required to develop a mass market base of higher end handsets with the most advanced video functionality. Video on Cell Phones: It's Real in 2005, but a Paying Consumer Audience Isn't Publ 20050517